INNOVATION Specializing in connected textiles, the Bordeaux start-up Genius Objects has just released Pozzz, a smartphone pouch that records disconnection times
- Genius Objects took advantage of the Covid-19 crisis to develop a new product, a smartphone pouch, which records disconnection times.
- Connected to an application, this pouch should make it possible to create, in a fun way, challenges within the family in order to restore serenity in the use of the smartphone.
- The denim pouch is on sale at a price of 49 euros for its launch.
Screen time, one of the most contentious issues in families today. The Bordeaux start-up Genius Objects, specializing in connected textiles, has just launched a brand new object which aims to bring a little serenity to the exchanges between teenagers and parents on the use of the smartphone.
Pozzz is a pocket for the phone, which measures the moments of disconnection. How? ‘Or’ What ? Thanks to a zip equipped with an electronic sensor, the great specialty of Genius Objects. “The principle is very simple, explains Alexandre Faucher, engineer and one of the co-founders of the start-up: all you have to do is put your phone in Pozzz, you close the cover, you hear a little” beep “, and from 15 minutes without picking up your phone, you start to earn points. “
“There is no lock, it is not a safe”
An application linked to the object, records all the moments of disconnection, and like a sports coaching app, sets goals to be achieved. “Achievable objectives,” insists Alexandre Faucher. We are not here to demonize the smartphone, which also provides us with innumerable services. We favor regularity, because it is better to take two or three breaks a day, with the aim of creating good digital habits. It’s like a kind of driving accompanied by the phone. “
The goal is to create, in a fun way, challenges within the family itself, with rewards when the objectives are reached. All without constraint. “You can open the pouch at any time, there is no lock, it is not a safe,” specifies Alexandre Faucher. The idea is to see what it’s like to spend time without a screen at home, to enjoy each other more. And for that, it is also necessary to involve the parents, who are not always the good example. “Ultimately, the start-up would like to offer rewards itself on its app. “Things that make sense, perhaps in partnership with associations. “
“We spent time creating an object that was pretty”
Genius Objects took advantage of the Covid-19 crisis, while its other projects were put on … pause, to develop this pouch. “We already had the integrated electronic platform, and above all we spent time creating an object that was pretty, finding a stylist with designer skills,” explains Alexandre Faucher, who would like to offer “a whole range of products soon. . “
After raising 20,000 euros via a crowdfunding campaign, Genius Objects has just launched the official marketing of the product, on pozzz.com . The jeans pouch will be offered at 49 euros until the end of the summer, then at 59 euros. The goal is to sell 5,000 to 10,000 pouches this year.
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