Shraddha Diwan
Is email marketing going to be important for your company in 2023? Are you trying to find the best email marketing services?
Your marketing campaign’s success may be significantly impacted by your choice of email marketing provider.
We’ll review and compare the Top 5+ Best Email Marketing Services for all businesses in this article.
Why Choose The Best Email Marketing Services Important?
One of the most inexpensive marketing strategies for small businesses is email marketing. The Direct Marketing Association reports that businesses in the United States typically receive an ROI of 4300 percent from email marketing.
This is so that you may build a direct line of communication with your customers and manage your email marketing easily.
It’s crucial to realize that your email marketing success will depend primarily on the software you use because they are in charge of ensuring that your emails are actually sent.
If you don’t take care, you’ll end up spending much more for fewer marketing methods and poor email deliverability rates (which causes you to lose even more money).
What to Look for in a Good Email Marketing Tool?
You should be able to create extremely engaging email newsletters using a quality email marketing service’s simple user interface (ideally a drag-and-drop editor).
Sending mass emails that are genuinely customized and targeted shouldn’t take much effort. Marketing automation is another name for this.
In addition, your email marketing provider must make it simple to classify consumers into groups, manage your contact list, and track the effectiveness of your email marketing campaigns.
A reputable email service provider will, above all else, make sure that your email campaigns do not fall into the spam folder.
After that, let’s explore some of the most well-known email marketing service companies and see how they compare to one another.
1. Constant Contact
One of the biggest and fastest-growing email marketing services in the world is Constant Contact. Additionally, it is the most user-friendly email marketing service for beginners.
Your email lists, contacts, email templates, the marketing calendar, and more are all simple to manage.
You have access to limitless emails, simple tracking and reporting, integrated social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a strong eCommerce integration for Shopify stores with each account.
Their Email Plus accounts also include potent features like subject line A/B testing, email automation, drip marketing, surveys & polls, coupons, and online donations that allow you to send targeted emails and increase your open rate.
Through live chat, phone calls, email, community support, and a huge collection of useful information, Constant Contact provides unrivaled customer service.
They provide live seminars across the country in addition to online training. This makes it possible for small business owners to immediately understand the fundamentals of email marketing and begin using it to expand their companies like pros.
Constant Contact is the top email marketing service for startups and small enterprises for all the reasons mentioned above.
A 60-day free trial is offered by Constant Contact (no credit card required). After that, their monthly price starts at just $ 9.99.
2. SendinBlue
SendinBlue is an all-inclusive SMS and email marketing tool for companies. They are among the email marketing platforms in Europe with the quickest growth.
It is a platform that is quite simple to use and has great features for creating emails that are both beautiful and highly engaging. For newcomers with no prior experience in email marketing, their straightforward drag-and-drop email editor is ideal.
You may send transactional emails, design workflows for automated follow-up emails, and segment consumers using the user-friendly marketing automation features included in SendinBlue. In order to achieve the highest email deliverability, it can also choose the ideal time to send bulk emails.
SendinBlue provides an email marketing package with unlimited contacts that are totally free. You can send up to 300 emails every day using their free plan, but all of them will bear their branding.
For Lite, their paid plans begin at $25 per month. You can also add SMS to your account, however, the cost will change depending on how many you need to send.
Recently, they upgraded their premium plan to add more sophisticated tools like Facebook ads integration, a landing page builder, live chat, and a sales CRM. Users now receive greater value for the same price, according to this.
To power automatic or transactional emails from your WordPress website, SendinBlue additionally provides a different SMTP bulk email marketing service. Although you don’t require this for email marketing campaigns, it’s a wonderful feature to have if you have a huge website and want real-time, automated emails that are dependent on the content of it.
3. HubSpot
One of the most well-known CRM and email marketing software is HubSpot.
Their email marketing service is free to start using and includes several strong automation capabilities that are intended to help you expand your company.
With the help of their simple drag-and-drop email builder and variety of themes, you can make a totally unique newsletter that reflects the spirit and colors of your company.
You may customize your emails for each subscriber depending on factors like device kind, country, list membership, or any other specific information you may have about the particular subscriber thanks to the direct interaction with the HubSpot CRM.
Send time optimization, high email deliverability, A/B testing, in-depth performance analytics, marketing automation, drip campaigns, and other strong features are all included in HubSpot, which is an enterprise-level email marketing platform.
Because HubSpot provides an all-in-one marketing platform with email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more, it is one of the key reasons small, medium, and corporate customers select it.
All of HubSpot’s free marketing, sales, support, and operations features are included in the free plan for HubSpot Email Marketing, along with the CRM.
You are able to send 2,000 emails and keep an infinite number of subscribers with the free version. You can design landing pages, manage and track your online ads, develop personalized registration and popup forms, and more. It comes equipped with everything you need to get going.
If you require more amazing features, their subscription options begin at $45 per month.
4. Omnisend
For eCommerce companies seeking an omnichannel marketing automation solution, Omnisend is a strong SMS and email marketing service.
Because it contains all the effective features including pre-built automated workflows, subscriber segmentation, A/B testing, performance reporting, and even SMS + online push notification, they provide one of the most generous free email marketing plans.
Unlike most other free email marketing plans, Omnisend’s free plan offers almost everything since they are confident in its value proposition. You will need to upgrade to their paid services when your contact list expands.
All of the well-known website owners and eCommerce systems, including WooCommerce, Shopify, BigCommerce, and others, are smoothly integrated with Omnisend. Additionally, they can be integrated with a huge number of other business tools, including help desk services, live chat programs, and more.
The pre-built eCommerce marketing automation processes that Omnisend offers are the best feature in our opinion because they may help you increase sales. Emails like the welcome email series, cart abandonment emails, cross-sell emails, and others are included in this.
You can easily design stunning, brand-consistent campaigns using their email builder, which has a huge range of email themes. Once it’s set up, you may use their robust targeting and segmentation options to customize the email.
Many people adore Omnisend because it comes with built-in SMS capabilities, eliminating the need to purchase additional software and since their SMS feature enables you to send messages in 209 different countries and regions.
Up to 250 subscribers may be contacted using Omnisend’s free email marketing plan, and their paid plans start at $16 per month.
5. Drip
For bloggers, digital marketers, and those in the eCommerce space, Drip is a strong enterprise email marketing tool. They provide a variety of solutions to make personalization, sales funnels, and marketing automation simple.
They provide a seamless connection for all well-known website builders, such as WordPress and WooCommerce, with their email software. As a result, adding pop-ups or opt-in signup forms to your website is simple, enabling you to collect more leads.
Drip’s intelligent marketing automation capabilities, better email segmenting, split testing features, list groupings, and visual drag-and-drop automation workflow builder set it apart from rivals like Campaign Monitor. With the aid of these tools, you may increase sales by reaching out to specific customers on your email list.
Live chat support, webinars, training in automation, in-depth courses, free guides, and best documentation are all available as support options at Drip.
We use Drip for a number of our businesses because it enables us to send mass emails while using intelligent eCommerce marketing automation to connect and engage with each consumer individually.
The precise amount of revenue we produce from each email marketing campaign is displayed to us via their eCommerce revenue attribution service.
We think Drip is the best email marketing software for eCommerce websites and business owners that want more sophisticated features to maximize their marketing efforts, regardless of the fact that it’s a little pricy.
Drip offers a free trial and plans that contain all of its capabilities for as little as $49 per month.
All of their plans now include the capability of SMS notification, allowing you to communicate with your users via both email and SMS marketing efforts. They become a real all-in-one email marketing platform for business owners as a result.
6. AWeber
One of the oldest and most well-known email marketing service providers globally is AWeber. They provide a variety of tools for managing email marketing for small and medium-sized enterprises.
With AWeber, getting started is simple. The majority of platforms, including WordPress, are easily connected.
You have access to list management, autoresponders, a/b testing, and email tracking with in-depth insights, in addition to ready-to-use HTML email templates.
Other strong email marketing tools offered by AWeber include AMP emails, automatic RSS-to-email conversion for bloggers, and tag-based subscriber segmentation.
Live webinars, phone help, email support, live chat, and a sizable how-to and tutorial library are all available as support choices.
AWeber has a limited free plan with a maximum of 500 subscribers. After that, their monthly price starts at $19 USD. To save even more money, you can also join up for quarterly or yearly plans.
7. Moosend
For small enterprises, Moosend offers an inexpensive email marketing service. It has a variety of strong marketing automation capabilities, landing pages, and tools for building email lists.
Using one of their many pre-made email templates or designing a totally unique template, you can rapidly build an email newsletter and adjust the email look to match your brand in just a few minutes.
The good thing about Moosend is that all of its plans include marketing automation features. You can offer a customized subscriber journey for your email subscribers using their automated workflow designer.
You can monitor critical metrics like email openings, clicks, bounces, product views, transactions, custom event tracking, and even predicted demographics data with Moosend’s extensive email analytics.
A/B testing, email heatmap analytics, countdown timers, conditional content, an AI engine for product suggestions, popup forms, floating bars, newsletter signup subscription forms, and other effective conversion optimization tools are included with all subscriptions.
A 30-day free trial with an unlimited amount of emails is available from Moosend (no credit card required). After that, their Pro package, which includes a landing page builder, transactional emails for eCommerce websites, team management, and more, starts at $9 per month.
Bonus
8. ConvertKit
Professional bloggers, authors, and marketers can use ConvertKit as a powerful email marketing tool. Both its ease of use and power are exceptional.
The unique aspect of ConvertKit is that it makes it simple to provide incentives and content upgrades with email registration forms. Additionally, it includes simple-to-use auto-responders that let you send drip emails from their emailing service.
You can quickly separate subscribers into those who are interested and those who have already made a purchase using ConvertKit. This allows you to send automated emails that seem more personal and hence enhance conversions. This is referred to as targeted email marketing in marketing lingo.
They offer all the strong capabilities you’d expect from a top-tier email marketing service, like a/b testing, attractive email templates, a landing page builder, intelligent workflows, and more.
ConvertKit has a robust knowledge base with excellent learning resources and offers email-based help.
ConvertKit is rated as the best email marketing service for professional bloggers since it offers a number of features that are designed exclusively for creators and bloggers.
They even added the capability to sell subscriptions and digital goods from the same platform.
ConvertKit’s pricing starts at $29/month and includes a 14-day free trial. Additionally, they provide a 30-day refund policy.
Comprehensive features including the newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences are also included in their Creator Pro subscription.
Wrap-Up: Best Email Marketing Services
There are numerous email marketing services available, and we want to ensure that you pick the best one for your company’s requirements. Here is our professional pick:
We advise utilizing Constant Contact if you own a small business, a non-profit, or are just starting out as a blogger. Their support staff is clearly top-notch, and their pricing is excellent. Your success with email marketing will start right away with the assistance of their onboarding team.
Because they provide the best eCommerce email marketing tools, we advise using Omnisend or Drip if you have an online store or eCommerce website. Their automation and customization tools are really powerful. Drip is used on several of our own company’s websites.
We advise using ConvertKit if you’re a professional blogger or content provider. They provide a user-friendly platform with sophisticated segmentation and funnels that can help you grow your blogging business.
We suggest using SendinBlue if you’re a business owner looking for an effective promotional automation product that integrates email marketing, SMTP bulk emails, and SMS texts. You can handle SMS and email from a single interface, and their platform is simple to use. The greatest free email marketing software, they also provide a rather generous lifelong free plan.
We suggest adopting HubSpot if you’re searching for an all-in-one email marketing solution. They provide a complete set of marketing tools, including live chat, email marketing, CRM, sales tools, and more. The fact that you can store an unlimited number of subscribers makes the free plan excellent for lead generation.
Pro Tip: Get More Email Subscribers Quickly!
You’ll probably want to start gaining more email subscribers once you’ve chosen an email marketing provider for your company.
We utilize and suggest OptinMonster. It is a strong conversion optimization toolkit that aids in converting website visitors who are about to leave into email subscribers and buyers.
It is a strong conversion optimization toolkit that aids in converting website visitors who are about to leave into email subscribers and buyers.
All of the top email marketing services that we listed above, in addition to dozens more, are effortlessly integrated with OptinMonster.
Syed Balkhi, who founded WPBeginner, also co-founded OptinMonster. He first created OptinMonster to help in expanding the email list. Over 1 million active instals of the WordPress plugin have occurred since its debut in 2013 as a result of its amazing growth.
Some of the biggest brands in the world now use OptinMonster, including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Pateron, and others.
You can expand your email marketing list using the following tools in addition to OptinMonster:
- WPForms
- SeedProd
- LiveChat.com
- ChatBot.com
- RafflePress
Bonus Tip: Improve Your Email Deliverability
Great email deliverability rates are revealed for each of the email newsletter services in this post.
There are, however, a few steps you can take to guarantee that your marketing emails are always delivered.
Use a Professional Email Address
Algorithms on email services like Gmail, Outlook, and others analyze messages for spam. The email address of the sender is one of them.
It’s crucial that you use a specialized business email address for your company rather than a generic one like yourname@yourcompany.com as a business.
By doing this, you can ensure that your email deliverability rate exceeds the industry standard.
Send Targeted Emails based on Interests
It’s crucial that you customize your emails to different user groups. Constant Contact and HubSpot, two email marketing platforms, make it simple to divide your subscriber list into several categories, such as most active, inactive, interested in particular subjects, custom segments, etc.
The highest open and click-through rates for your email marketing initiatives, which play a significant role in future email deliverability, will result from this.
All new subscribers should receive a personalized welcome email, and users should then be divided into groups based on their interests.
Additionally, it’s important to provide users with a clear unsubscribe link so they may stop receiving your emails rather than marking them as spam.
FAQ
Theoretically, yes But if you do this, your email accounts will be suspended right away. For sending emails in bulk, G Suite and Outlook are not designed. They are a fantastic alternative to formal business communications.
Many email marketing services provide free levels with limited usage. SendinBlue is the greatest free email marketing solution because there is no subscriber limit on their free plan. Furthermore, free email marketing service plans are available from HubSpot, Omnisend, MailerLite, and MailChimp.
The number of subscribers you have, the total number of emails you send each month, and the email platform you use will all have an impact on how much money you spend on email marketing. Given that they handle their own campaign, small businesses often spend $20 to $300 each month on email marketing. Your cost may be as high as $500 per month if you work with an email marketing agency.
SEO is affected by email marketing in any way. However, it can assist you in increasing website traffic, which may then result in additional shares and sometimes backlinks or mentions.
Shares and mentions are used by Google and other search engines as social signals to rank websites. Therefore, email marketing indirectly benefits the SEO positions of your website.
Many of the previous email marketing services include a user-friendly, intuitive Shopify app. Due to their powerful eCommerce marketing automation features and seamlessly integrated with both Shopify and WooCommerce, we advise using Omnisend or Drip.
For Shopify email marketing, some eCommerce power users choose Klaviyo, however, their software is extremely pricey for small enterprises.
Although we haven’t included them all here, there are practically hundreds of email marketing services available. Making a list of every email platform would, in our opinion, overwhelm non-technical readers with too many options and increase confusion.
We have tested all of the top email marketing services, including a number that is not included in the lists of email platforms we have provided above, including MailerLite, ActiveCampaign, GetResponse, Ontraport, Mailjet, Campaign Monitor, InfusionSoft (now Keap), Klaviyo, Marketo, Eloqua, Pardot by Salesforce, Sendloop, iContact, Emma, TotalSend, SharpSpring, MailPoet, and others.
The best features are offered at the best prices by the top email marketing providers that we have included in our list.
Constant Contact – Best email marketing services for small businesses.
SendinBlue – Best Email and SMS marketing platform.
HubSpot – All-in-one email marketing and CRM for growing businesses.
Bonus: Omnisend or Drip is the Best email marketing platform for eCommerce.
In addition to using email marketing, we advise adding web push notifications to your website. This is an additional some other effective strategy for staying in touch with website visitors even after they leave.
We trust that this article provided you with a thorough review of the best email marketing services for your company.
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