Nintendo says it is not considering another Switch 2 price increase. President Shuntaro Furukawa made the comment at the company’s earnings briefing on November 5, 2026, and added that the memory-chip situation has not changed much and that Nintendo can still secure enough supply. The console currently costs $499.99 in the US after a $50 rise that took effect on September 1. Here is what was said, what the numbers look like, and why the statement is not a promise.
What Furukawa said
According to NME, Furukawa told the briefing that Nintendo is “not considering additional changes” to Switch 2 pricing. He said “there has been no major change to the memory situation” and that Nintendo can “secure sufficient quantities” of memory. Power Up Gaming, which also cites Reuters, reports the same remarks and adds that memory costs and availability remain a concern for the company.
The wording matters. Both outlets describe it as Nintendo’s current position, not a commitment to hold prices indefinitely. If component costs or market conditions change, the company could revisit it.
The earlier price rise
Nintendo announced the increase on May 8, 2026, saying it reflected “various changes in the market environment” and its review of global business prospects. The new prices, as reported by Power Up Gaming and NME:
- US: $449.99 to $499.99, effective September 1
- Europe (My Nintendo Store): €469.99 to €499.99, effective September 1
- Japan: ¥49,980 to ¥59,980 for the Japanese-language model, effective May 25
- UK: £395.99 at launch, now £419.99, according to NME
Nintendo also apologised to customers for any inconvenience. Its May financial presentation built roughly ¥100 billion of extra costs into the annual forecast, covering higher component prices, including memory, and tariff measures.
Where sales stand
Nintendo’s own investor data lists lifetime Switch 2 sales of 26.35 million units as of September 30, 2026. Hardware sales are down year on year. OtakuKart reports 6.49 million units in the first half of the fiscal year, from April to September. Game Developer gave the first quarter alone as 3.82 million, down 34.4 percent from 5.82 million a year earlier.
Nintendo kept its full-year target of 16.5 million Switch 2 units for the year ending March 2027. That is a 16.9 percent decline from the 19.86 million sold in the previous fiscal year. Subtracting the first-half figure from the target implies Nintendo still needs roughly 10 million units in the second half; that is our arithmetic from the two published numbers, not a figure Nintendo stated. The holiday quarter, and releases such as the Switch 2 version of The Legend of Zelda: Ocarina of Time, which we covered in our Ocarina of Time on Switch 2 guide, will be the test of that target.
Software is holding up better than hardware. Game Developer reports Switch 2 game sales rose 9.2 percent to 9.46 million units in the first quarter, led by Tomodachi Life: Living the Dream at 7.94 million.
How rivals compare
NME notes that Sony has confirmed a second PS5 price rise in less than a year, and that Xbox console prices have also gone up. It also reports Microsoft saying console storage and memory prices “have increased by more than 2.5x” and expecting another doubling by fall 2027. Those are NME’s reports of the competitors’ positions, and we have not checked them against Sony or Microsoft statements.
What buyers should take from it
- Nintendo’s statement covers its own list prices. Retailers set their own bundle and sale prices.
- Furukawa tied the outlook to memory supply, so any change there is the thing to watch.
What is not clear
Reports differ on some figures. NME describes Nintendo as having reportedly sold more than 23 million Switch 2 consoles, while Nintendo’s investor page shows 26.35 million, which is the number used above. Outlets also differ on quarterly profit figures, so we have left those out. The reports we read do not say what would trigger a future change.
Sources
- NME: No more Switch 2 price rises, promises Nintendo
- Power Up Gaming: Nintendo Is Not Considering Another Switch 2 Price Increase
- OtakuKart: Nintendo says it has no plans for another Switch 2 price increase
- Game Developer: Nintendo Switch 2 unit sales are down 34.4 percent year on year
- Nintendo investor relations: hardware and software sales units
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