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Content Writing Vs. CopyWriting : What Will Make More Money

Hello Friends…..sometimes you must be in confusion that what can make you more money content writing, copywriting or both. Be with me through this article to find out which will pay money more..! Today i will help you make more money on your own terms.

In this article, i am gonna be discussing which form of writing can pay you the most amount of money. Before that just note that more money does not equal to more happiness.

“Happiness lies in the joy of achievements and the thrill of your creative efforts

What Will Make More Money? Conetent Writing or CopyWriting

What will make more money?

Now there’s a lot of people who learn content writing with copywriting because these two skill sets actually go hand in hand. I found many peoples who moved on from content to copywriting. Because so on the surface level copywriting does pay you more money. But there are also a lot of peoples who did not go for copywriting. Because copywriting is kind of dependent on how good you are as a writer? Who is capable of getting results? So if you are not capable of getting results, if your strategies don’t work then copy may not be a good choice for you even though it is pay more money.

In that case you must stick to content writing, that is literally the gist of this, you will get a lot of idea in this article. You will find which one should you choose for yourself. And yes guys as a bonus, if you read whole article carefully till the end you will get a helpful and worthy ideas. That is definitely gonna make you a lot more money than you’re making right now.

Let’s start with first, what is content writing and what is copywriting and where do these two meet?

Both content and copy are forms of writing. The core difference being that content writing is more informative. It’s more engaging and it is usually written to educate or entertain someone and bring them to websites social media etc platforms as traffic.

CopyWriting:

CopyWriting

On the other hand copy is written with some kind of strategy to make the person who has come as traffic. Let me explain in very simple words. When you’re watching a youtube video from your favorite creator. They are telling you about five things they bought from their local mall that is usually content but if they say stuff like buy this from the link in the description. And they are asking you to take some sort of action. Maybe that is their affiliate link that is copy because that is going to benefit them. More often than not in a financial manner but it can also be like some sort of free registration etc etc.

Example of CopyWriting:

Another great example will be, let’s say you have a party. To attend and you are searching for 10 things to wear at a party. Google suggested you a blog post of 10 things that you can wear. When you’re reading that article, that article is usually content because it’s suggesting new stuff. But let’s say that article is posted on the website of a fashion store. And they are asking you to buy that dress from their fashion store. So click here buy this dress right now. Right..? That kind of stuff is usually copyrighted. So, yes i hope that paints a picture for you.

Now to explain even more simply, the first three instagram posts that you see on your feed from creators or influencers or friends. You may follow is usually content. But the third post or the fourth post where you see the advertisement for something that you might have been checking out recently and the post is saying buy this. Now that is copy my friend….!!! And copy is actually hard to write. Likewse businesses invest in good copywriters. So that they can get them sales. So from my side i belived that Copywriting is more important than Content Writing.

Why is copywriting is more important than content writing?

Well traffic is relatively easier to drive. All right it is easy to drive traffic just by running ads or making some sort of trendy viral content. But taking this traffic and converting this traffic into clients or customers is hard. Okay. So content writers do the first part of this and copywriters make these leads into clients. And that this part is actually very hard that converting the person into a buyer. That’s why if you are capable of making someone buy your product or your clients product then you become an invaluable asset to the whole world to be honest.

Because persuading someone to buy is the biggest skill in this world. And when you do that in writing that is basically copywriting. So i hope that makes sense to you why copywriting. i feel it is more important than content writing. But as of now, if i can say both do go hand in hand.

Let me give you a quick and easy example of coaching and learning industry. And let’s take example of health and fitness coach. Now the health and fitness coach had a program of about five thousand dollars all right. Which is a lot right. Now this person first of all needs to have a lot of free content available.

It’s very very unlikely that someone will just land on their sales page and buy a 5000 course or a product without even checking their social proof. So they’ll probably check out their free content on youtube, on their blog, on their social media etc.

So for these platforms they need a content writer to create this. Because they have their own business of health coaching right. They cannot be expected to also write the content and create the content. So they will probably hire a content writer to do that content for them. This content is going to not only act as social proof. But also drive more traffic to this health coach’s website or social media. So that person can make the sales.

When these people are finding out about that person’s expertise in health coaching. When these people are finding out about how good he/she is at certain areas of health and fitness they will probably be intent on learning more from their especially if they are intent on learning more about fitness and in this at this point they can present them with their offer of this five thousand dollar course.

Now people may love this coach, they may love their free product but people don’t buy something worth five thousand dollars just by reading a few lines right..! They need to read a lot about, who this coach? Is what does they exactly help? People with like you may love this coach. But let’s say this coach helps you lose weight and you actually want to gain weight then there’s gonna be a contradiction right. So you will be reading this offer, you’ll also be probably willing to read about other people who have already worked with this coach because it’s a huge investment.

All right you may also want to know about what the refund policies are like if there are any you may also want to know about what’s the technique in which this. This coach works different, and the coaches have different techniques.

Let’s say this coach has more of a nutrition focused technique and you don’t really want to do that. You are more into workouts then this may not be a good fit for you. So they has to communicate all these things in their landing page as their sales copy all right.

I am giving you an example of this also, so that you get an idea of what it may look like. But this is actually copy and not everyone can write good copy all right. That’s what this is why copywriters are hired not to write uncertain number of words but rather to create sales for the product or the service they are writing for and here a conflict arises because most often content writers are paid on the number of words they write.

But copywriters are paid on what is the effect of the words they write. In fact top copywriters often don’t charge for their words but rather a base fee plus a percentage of the income they will get for or rather their client will get using their copy.

Why CopyWriters are so important?

let’s say your website gets about 1000 visitors every month okay..! That’s a very practical number and out of those thousand people, 10 people buy your 10,000 rupee product, that means you’re making one lakh every month from your current visitors.


If you are investing in a copywriter and they give you a very good piece of copy it’s very likely that instead of one person conversion you might get two or three person conversion that basically means instead of 10 people buying you might get 20 or 30 people buying. That will mean your income will skyrocket to two or three lakhs instead of just one lakh you just doubled or tripled your income and this is very common. In fact in many campaign we tried out different variations of copy and some didn’t convert at all. While others got so many leads and conversions, that it was crazy.

So, testing is the way to go so and this is why copy is really important because it may directly result someone making much much more money with the same amount of traffic. So this is the basic importance of copy.

Now that i’ve told you the importance of CopyWriting. i need to also tell you about the importance of Content Writing itself all right.

Content Writing:

Content Writing

Content writing and CopyWriting can not exist in isolation they actually perform best together okay. If there’s a business which only has copy that is basically a sales page and all they are doing is say buy my product….buy my product. I don’t think anyone is going to buy right.

Know more about Content Writing : Certified tips to write effective and creative content

But if a business has only content that is they are just sharing free on information and they have nothing to sell they are not trying to sell at all, then they may not be making any money. Because no one knows about their offer itself. So no business can work only with content because then they can’t make sales or only with copy because then people may not trust them right. So any good business needs both content and copy.

I hope that you’ve got a clear idea of what is content and copy content. Copy is all around us, anyone can be creating either just that in content you need research and writing skills in copy. You also need strategy and power of persuasion all right. You need to know what are the things you need to say in order to make someone buy something and that is a skill that takes years to master.

Also Read : Eassiest Way to Make Money online 2021

In coclusion, i hope that you found this article informative and helpful. I hope that you’ll be able to take a decision on whether you should be a content writer or copywriter or actually both. In that case, if you will able to choose any option please let us know in comment section. We will become happy, if one can choose inspiring from our information. And regarding any other queries feel free to drop a message to stepphase. Thank You.


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Written by Shraddha Diwan

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