Info Edge (India) Restricted runs Naukri.com, 99acres.com, and different leading portals has acquired a 76 % stake in dating app Aisle for Rs 91 crore (almost $11.8 million), the startup announced on Tuesday.
In a position Joseph, Founder, and CEO of Aisle will proceed to run the high-intent dating app.
“While most of our opponents targeted engagement by way of gamification, we went towards typical knowledge and targeted on churn. We optimized our merchandise for our members to fulfill somebody special and exit the platform,” said Joseph.
Over the past two years, Aisle’s member base has grown by 100%.
Aisle claims to be a platform between conventional matrimonial websites and casual dating apps.
The startup has additionally launched ‘Arike’, India’s first vernacular dating app for Malayalees residing in and overseas.
The success of Arike led to the launch of ‘Anbe’ and ‘Neetho’ for Tamil and Telugu audiences, respectively.
Info Edge is among the many largest tech public corporations in India and was one of many early buyers in Zomato and Coverage Bazaar and continues to make investments in new-age startups.
“The matchmaking ecosystem in India has been witnessing a shift within a final couple of years and this partnership will assist us to redefine and develop the general class and establish InfoEdge as a frontrunner,” said Rohan Mathur, Govt Vice President, and Enterprise Head, Information Edge.